Monday, September 9, 2024 The Thailand Tourism Authority (TAT), in collaboration with renowned Thai designer Pipatchara, orchestrated an event titled ‘Unveiling Thailand’s Charm: A 2024 Showcase’ in conjunction with ‘A Royal Gala Night’ to coincide with New York Fashion Week at the Mandarin Oriental. The occasions were honored by Her Royal Highness Princess Ubolratana and attended by notable guests, media representatives, TAT associates, and Thailand enthusiasts. The events were spearheaded by Ms.
Thapanee Kiatphaibool, the TAT Governor. The showcase highlighted the ‘5-Must Do’ experiences in Thailand, which included Must Taste, Must Try, Must Buy, Must Seek, and Must See. It began with a Must Taste segment, where attendees savored organic Thai chocolates, symbolizing the rich culinary heritage of Thailand.
This was complemented by a Must Try of traditional Thai dance interpreted through modern exercise routines. The Must Buy element emphasized Thailand’s burgeoning fashion scene, showcased through the internationally acclaimed Thai brand, Pipatchara, highlighting the fashion industry’s role in promoting local resource conservation and community involvement. Ms.
Thapanee said “Here in New York, we are showcasing the five essential experiences in Thailand, each representing a facet of the kingdom’s unique charms, from food, fashions, and arts and crafts to culture and scenery. Through these special showcases, we’re inviting travellers to discover our be.