Tuesday, August 20, 2024 Thailand is taking significant steps to rejuvenate its tourism sector by embracing the power of digital influencers. The Tourism Authority of Thailand (TAT) has officially launched “TAT Connex,” an innovative influencer marketing platform designed to elevate the visibility of Thai tourism businesses and attract more travelers to the country. This initiative is a key component of TAT’s broader strategy to integrate digital transformation into the tourism industry, aiming to drive tourism growth in a post-pandemic world.
In its pursuit of attracting 40 million visitors in 2024, Thailand has set ambitious goals to double the number of Chinese tourists to 8.2 million. To achieve this, TAT has partnered with TikTok Thailand for the “Amazing Thailand Passion Ambassador” campaign.
This initiative invites travelers to create and share content that showcases meaningful travel experiences in Thailand. With prizes worth THB 2 million, the campaign aims to generate high levels of engagement and inspire more tourists to visit the country. The campaign was launched on August 1, with submissions open until August 31, and winners announced on September 15 via Amazing Thailand’s social media channels.
In addition to targeting Chinese tourists, TAT has expanded its influencer outreach to other key markets. In March, Thailand hosted 27 influencers from countries including Malaysia, Indonesia, Vietnam, India, the Philippines, Singapore, and Brunei. These infl.