Friday, August 30, 2024 The Tourism Authority of Thailand (TAT) has forged a pivotal partnership with Nanjing Tuniu International Travel Service Co., Ltd (Tuniu), a foremost digital travel service provider in China, by signing a Letter of Intent (LOI). This agreement, aimed at deepening ties and expanding collaborative efforts, was officially inked by TAT Governor Ms.
Thapanee Kiatphaibool and Tuniu’s Founder and CEO Mr. Yu Dunde at TAT’s headquarters in Bangkok. The signing was witnessed by Mrs.
Chang Yumeng, Cultural Affairs Counsellor at the Chinese Embassy in Thailand. China remains a vital market for Thai tourism, with TAT targeting 7.3 million Chinese tourists this year, having welcomed over 4.
5 million thus far. The surge in visitors is supported by several initiatives such as the bilateral visa exemption with China, the commemorative “Nihao Month” marking 50 years of Thailand-China relations, and robust marketing strategies in partnership with key Chinese travel entities like Tuniu. Ms.
Thapanee Kiatphaibool, TAT Governor, said “Today’s signing ceremony marks a significant step forward for TAT and Tuniu in strengthening partnership. Now especially is the opportune time to enhance tourism cooperation to boost awareness for the upcoming 50th Anniversary of the establishment of diplomatic relations between Thailand and China in 2025.” The LOI outlines an enhanced cooperative strategy encompassing data exchange, promotional efforts, and ongoing communication.