Wednesday, October 2, 2024 Thailand Airbnb bookings surged 30% in H1 2024, driven by strong growth in group travel and long-term stays, fueled by enhanced connectivity and visa policies. Thailand’s tourism is making a strong comeback as the industry gears up for the high season in Q4. Airbnb has released its travel data for the first half of 2024, revealing a surge in both domestic andinternational bookings, which increased by over 30% compared to H1 2023.
The data highlights significant growth across all group sizes, with the most notable rise in group travel. Airbnb guests traveling in groups to Thailand jumped nearly 40% in H1 2024 compared to the same period last year. Enhanced connectivity through short and long-haul flights, combined with the Thai government’s streamlined visa policies, has made Thailand even more attractive to a wide range of travelers.
The top international markets for Airbnb guests traveling to Thailand in H1 2024 included: While Thailand continues to attract legacy markets like the US and Europe, it also maintains strong appeal in regional markets such as China, Korea, Australia, and Singapore. Longer Stays on the Rise Thailand’s draw for long-term visitors remains strong, thanks to its diverse landscapes, from beaches to mountains, as well as its cosmopolitan cities, delicious cuisine, and warm hospitality. To further enhance this, the Thai government introduced the Destination Thailand Visa, designed to attract remote workers, digital nomads.