The official memorandum of understanding (MOU) signing ceremony, marking the commencement of this innovative collaboration, took place at the brand-new TGV Suria KLCC yesterday, 14 November. The newly launched INDULGE Coway BEREX bed cinema combines luxury, comfort, and cutting-edge technology to deliver a new cinema experience. This innovation is a first for TGV, bringing smart mattress technology into a cinematic setting.
With a focus on guest comfort, the bed cinema — enhanced by an ATMOS sound system and laser projection — aims to deliver a premium cinema experience. Additionally, the mattresses provide muscle relief and stretching functions, adding a therapeutic dimension to the movie-watching experience. "We are thrilled to be partnering with Coway BEREX to bring this unique bed cinema experience to life.
Coway BEREX is a renowned brand known for its commitment to home wellness and the exceptional quality of its products. This partnership is another landmark moment for us as we continue to innovate our cinemas and our commitment to build the best in cinema experience for our customers," said Tan Lay Han, CEO of TGV Cinemas. "With a shared commitment to elevating lifestyle experiences, we are setting a new benchmark for relaxation and entertainment.
This collaboration marks a significant step as we expand our dedication of enhancing wellness beyond homes, bringing ultimate comfort and relaxation in new environments," added Ryan Jung, Head of Marketing and Product Div.