For well over a hundred years, the iconic French luxury brand, L’Oréal has devoted its energy and ingenuity to the relentless pursuit of beauty, elegance and panache. In the course of an eventful history and dynamic evolution, it has chosen to offer its vast expertise and experience in the service of women (and even men) the world over who wish to look, and feel beautiful. In the process, L’Oréall has not only catered to an infinite diversity of beauty desires, but also set the pace for others to follow in terms of social impact, corporate governance and ethical behaviour.
From when it introduced its very first product, a hair dye, in 1909, to its vast range of products and services today, L’Oréal has been a leader in the global beauty industry – a position it has commanded virtually unchallenged for decades. The company’s commitment to beauty, and its unrelenting pursuit of excellence, is based on its belief that beauty (or the quest thereof) is a uniting factor amongst members of the human family, whatever their background, and that it is a fundamental human need that goes beyond mere physical appearance, but goes deep into a whole range of human aspirations: to have a sense of belonging, and to have a sense of self-realization, and self-confidence. That fundamental belief, along with a consuming passion for innovation, an obsession with superior quality, and respect for diversity, has enabled L’Oréal to conceive and build an infinite diversity of beauty.