TCL Electronics Australia has extended its long-standing partnership with the Victoria Racing Club to sponsor the upcoming Melbourne Cup Carnival. The company will be the official TV partner and non-exclusive whitegoods and home appliance partner for the event which is set to be held in November. TCL has been supporting the Melbourne Cup in different capacities since 2005.
It has primarily served as a support partner of Melbourne Cup Carnival Fashions on the Field and the club’s charitable program Pin & Win, which this year supports Ronald McDonald House Charities Victoria & Tasmania. “This renewal marks a significant milestone, extending the collaboration between TCL and the VRC to an impressive 22 years,” said VRC Chief Executive Officer Kylie Rogers. Mumm Champagne Bar in The Club Stand at Flemington Racecourse (Image: Sean Fennessy) “Partnerships of this length in sport are rare and should be celebrated.
It is a testament to our shared values of innovation, excellence and commitment to delivering exceptional experiences to consumers.” The latest deal will see TCL partner with the club until at least 2027, including race name sponsorship on VRC Oaks Day, permanent signage at Flemington Racecourse and exclusive offers for VRC members on TCL products. This year, TCL will supply and install more than 1,500 TVs at Flemington Racecourse for the Melbourne Cup Carnival.
Its recently launched 115′′ Premium QD-Mini LED TV – one of the largest televisions available i.