Taylor Swift is above brands: How she built a multi-billion dollar empire without endorsement deals Given her current status, the singer doesn’t need advertising contracts. Since she lost the rights to her songs in 2019, she has been focused on achieving complete creative and commercial autonomy Taylor Swift performed the last of her eight concerts at Wembley Stadium in London on August 20, and will do another 18 shows of her acclaimed The Eras Tour in the United States and Canada between October 18 and December 8. By the end of her tour, there is no doubt that the singer will have recorded stratospheric revenue for 2024, with figures never before seen in the music industry.
Last December, Pollstar calculated that the tour grossed $1.039 billion from March 17 to November 12, 2023. However, this number only takes into account the first 60 shows.
Since then, Swift has sold out tickets in 89 more stadiums, not counting the three canceled dates in Vienna. The Eras Tour is sure to surpass the $2.5 billion mark once it wraps up in a few months, making it by far the most lucrative tour in history .
Elton John previously held the record with his Farewell Yellow Brick Road, which grossed $939 million. But he set this record over five years, performing 330 times between Sept. 8, 2018, and July 8, 2023.
Coldplay’s Music of the Spheres World Tour is also likely to gross more than $1 billion when it comes to an end, but the band can’t compete with Swift’s numbers. She’s clearly .