This piece was originally published ahead of Taylor Swift’s first series of Wembley Concerts in June Taylor Swift arrives in London today , and the capital is rolling out the red carpet. “I haven’t ever seen this level of excitement for any other artist arriving in London,” says Laura Citron, chief executive of London and Partners, which runs the capital’s official sightseeing guide Visit London. "Taylor Swift is an icon.
..We've never had an artist this big, for this long in town.
Swifties are some of the most committed fans out there. And London Swifties feel a special connection because of her relationship with the city." After previous UK stops in Edinburgh, Liverpool and Cardiff, the Eras Tour finally hits Wembley for a total of eight nights – three this week and then five more in August – the first time a solo artist has done that many at the stadium.
Of course, all dates are sold out . “It’s unique globally because London is the only city where she’s doing eight shows too, which we like to think is because London is Taylor’s favourite city.” According to Viagogo, Taylor Swift’s Eras tour outsold tickets for the Euros, the football championship currently taking place in Germany, more than twice over.
People from more than 113 countries have bought tickets to the UK leg of her tour, and fans are coming as far afield as Australia, some 16,900 miles, to make the pilgrimage to see Swift in London, the secondary ticketing platform found. Swift’s re.