Starting next month, BigBasket will exclusively offer 10-30 minute delivery of grocery and non-grocery items, including large appliances and other expensive products through its quick commerce arm BBNow BigBasket is completely shifting its focus on its quick commerce vertical BBNow, which now account for 50% of the company’s overall sales This comes at a time when BigBasket is eyeing a public listing by 2025 Amid rapid growth in demand for instant delivery services, Tata Digital-owned BigBasket is reportedly pivoting from being an online grocery delivery platform to becoming a full-scale quick commerce platform. Starting next month, BigBasket will exclusively offer 10-30 minute delivery of grocery and non-grocery items, including large appliances and other expensive products through its quick commerce arm BBNow, ET reported. The Hari Menon and Vipul Parekh-led company has already rolled out a pilot of its rapid on-demand delivery services in select locations in Bengaluru and will expand it pan-India in September, the report added.
It is pertinent to note that BigBasket forayed into the quick commerce space back in 2022 with the launch of BBNow. Currently, BBNow offers 15-30 minute delivery of about 3,000 daily essentials across categories like fruits and vegetables, cooking essentials, household essentials, beauty products, snacks and pet products. This move comes on the back of BigBasket completely shifting its focus on its quick commerce vertical BBNow, which now account .