Wednesday, October 2, 2024 Mumbai, October 1, 2024 – Tata Sons, the parent company of Air India , has urged the airline’s management to proceed carefully with the ongoing merger with Vistara to ensure that the latter’s loyal customer base remains engaged. The merger is scheduled to take effect on November 12 . During a meeting held last Thursday, senior executives from Air India emphasized the importance of seamlessly integrating both brands while maintaining Vistara’s renowned service standards.
This focus is particularly crucial for customers who may not be aware of the Tata Group’s consolidation of its aviation operations. Tata Sons recognizes that Vistara has cultivated a strong reputation for quality service and customer satisfaction since its launch in 2015. The company aims to preserve these standards throughout the integration process to prevent alienating existing Vistara customers and to enhance Air India’s overall service offering.
The merger is part of Tata Group’s broader strategy to strengthen its position in the aviation market. By combining Air India and Vistara, Tata aims to create a more competitive airline that can effectively cater to both domestic and international travelers. As the merger date approaches, Tata Sons is likely to implement communication strategies to keep customers informed about the changes while reassuring them of the continuity in service quality.
This effort is intended to foster loyalty among Vistara’s existing cliente.