If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Earlier this year, L’Oreal unveiled a game-changing new hair gadget that landed on our : the Colorsonic, a mess-free hair coloring device that lets you brush on permanent hair color at home. Previously only available at the company’s website, the is now available to buy in stores and online .
Select cartridges are on sale for a limited time for $29.99 (reg. $31.
49) and include enough product for a full application or three touch-ups, plus after-color conditioner. They color cartridges are currently available in 20 shades: three black, five blonde, 10 brown and two brown/red, with formulas free of ammonia, parabens, phthalates, SLS, SLES and silicones. L’Oreal eventually plans to offer up to 40 color options.
At CES 2024 (where L’Oreal was the keynote presenter), brand ambassador Eva Longoria helped from home, calling it “life-changing, game-changing” during her video demonstration. ” “It’s not lockdown anymore, but I still color my hair at home,” the star told the crowd in a pre-recorded iPhone video at CES 2024. “Sometimes I would dread it a little bit because it’s kind of a production, you gotta get the gloves out, you gotta get a towel that you’re gonna sacrifice in case anything drips down .
.. but those days are gone.
Today I am using Colorsonic by L’Oreal, an automatic coloring brush. It’s a .