Sunday, September 15, 2024 Taiwan Tourism Administration has unveiled its latest tourism brand, “Taiwan – Waves of Wonder,” featuring prominently on iconic digital billboards in the heart of Times Square. From now until October 10th, the striking promotional videos will light up One Times Square and the bustling intersection of 7th Avenue and 42nd Street. In addition to the billboards, the campaign includes two double-decker sightseeing buses wrapped in stunning imagery of Taiwan’s top travel destinations.
These buses will roam through New York City’s landmarks until November 24th, giving locals and tourists alike a glimpse of Taiwan’s vibrant landscapes, rich history, and cultural treasures. Launched in May, the brand 3.0 initiative introduces a fresh, dynamic identity for Taiwan tourism.
The slogan, “Taiwan – Waves of Wonder,” reflects the island’s continuous allure for travelers. Its new logo, shaped by fluid wave-like designs and adorned in a sunrise orange hue, symbolizes Taiwan’s spectacular mountains, oceans, and scenic routes. The aim is to showcase Taiwan’s year-round appeal, emphasizing that every season offers something unique for visitors.
Whether exploring its cities or natural wonders, Taiwan promises endless surprises. With New York City’s massive population and high tourist traffic, this campaign is strategically designed to maximize exposure. The city draws nearly 8 million residents and over 50 million annual visitors, making it an .