THE 2024 Taiwan Tourism Workshop brought the spirit of Taiwanese tourism to Cebu, featuring top travel partners and operators to strengthen tourism ties between Taiwan and the Philippines through presentations, product showcases and cultural performances. The event took place on July 17 at Radisson Blu Cebu. The workshop began with a Travel Mart, providing a platform for attendees to explore travel opportunities and partnerships with more than 20 designated tables for Taiwan’s travel affiliates and tour specialists.

After attendees participated in name card exchanges, brochure sharing and connecting via social media, they were given the opportunity to engage in popular activities from Taiwan. These included canvas bag screen printing by Oneing Studio, forming small animals from rush grass by Sunny Rush Studio and vintage fan painting by Simbalion Art Studio. Following this, there was a key presentation on the Taiwan Tourism Partnership and Boost Project by the Taiwan Tourism Administration, Bangkok Office.

Additionally, the Taiwan Tourism Administration recently launched its new brand, “TAIWAN – Waves of Wonder.” This initiative features wave-like designs that highlight seasonal travel in Taiwan, supported by a short film and promotional song. “Our government already officially announced that the Taiwan Visa-free program is extended for one more year until July 2025,” said Cindy Chen, Director of Taiwan Tourism Administration, Bangkok Office.

A series of tourism p.