Sunday, September 15, 2024 Taiwan Tourism Administration has officially launched its new tourism brand 3.0, “TAIWAN – Waves of Wonder,” in a grand display at one of the world’s most famous locations—Times Square, New York. From now until October 10th, captivating videos promoting Taiwan’s breathtaking landscapes, rich cultural heritage, and year-round travel appeal will light up the iconic digital billboards at One Times Square and the bustling intersection of 7th Avenue and 42nd Street.
In a clever move to capture the attention of both locals and tourists, Taiwan Tourism is also partnering with a major New York tour bus company, wrapping two double-decker buses in vibrant, eye-catching imagery of Taiwan’s most sought-after destinations. These buses will cruise through New York’s most iconic landmarks until November 24th, giving onlookers a glimpse of Taiwan’s natural beauty and diverse culture as they explore the city. Taiwan first introduced its refreshed tourism brand in May, with the slogan “Taiwan – Waves of Wonder” symbolizing a new era for its travel industry.
The sleek logo, inspired by fluid wave-like lines and drenched in a bright orange hue, is a nod to Taiwan’s stunning landscapes—from mountains to oceans, railways to winding roads—and represents the country’s appeal for travel across all seasons. It promises to deliver endless “waves of surprises” to every traveler. New York’s marketing campaign not only captures the essence .