Monday, September 9, 2024 Taiwan Tourism Administration highlights the exclusive ‘TAIWAN HOST’ brand at the MATTA Travel Fair in Malaysia, attracting global visitors with genuine local charm. To boost global recognition of Taiwan’s “TAIWAN HOST” brand, the Taiwan Tourism Administration is making a significant push at the MATTA Travel Fair in Malaysia. This campaign is designed to encourage international visitors to explore Taiwan, experience the unique appeal of TAIWAN HOST, and savor the welcoming hospitality provided by local homestay hosts.
The Taiwan Tourism Administration emphasizes that “Taiwan’s most beautiful scenery is its people,” with the essence of “hospitality” being a central attraction of the “TAIWAN HOST” homestays. These homestays stand out by offering unique cultural and accommodation experiences. Carefully selected from legally registered properties in Taiwan, the “TAIWAN HOST” homestays are managed by passionate hosts who adhere to six key principles: “Friendly, Approachable, Clean, Hygienic, Safe, and Well-Mannered.
” This ensures travelers enjoy comfortable stays and gain a deeper understanding of local culture and lifestyle. According to Director-General Chou Yong-hui, staying at these beautiful homestays will be one of the most memorable experiences in Taiwan’s 2024-2025 tourism offerings. Currently, around 1,700 “TAIWAN HOST” homestays are available across the country, including several that cater to Muslim travele.