Taco Bell fans rejoice, as the popular fast food chain has just been given its own national holiday after a legal battle with Wyoming-based Taco John’s, who formerly owned the ‘Taco Tuesday’ trademark. Taco Bell asserted that too many establishments used the phrase ‘Taco Tuesday’ for Taco John’s to lay claim to the phrase. “Taco Bell believes ‘Taco Tuesday’ is critical to everyone’s Tuesday,” Taco Bell asserted in a US Patent and Trademark Office filing.
“To deprive anyone of saying ‘Taco Tuesday’ — be it Taco Bell or anyone who provides tacos to the world — is like depriving the world of sunshine itself.” The battle continued, with Taco John’s defending their rights over the trademark, and devising a two-week taco promotion that ran in May 2023. The chain’s CEO, Jim Creel, announced: “I’d like to thank our worthy competitors at Taco Bell for reminding everyone that Taco Tuesday is best celebrated at Taco John’s.
“We love celebrating Taco Tuesday with taco lovers everywhere, and we even want to offer a special invitation to fans of Taco Bell to liberate themselves by coming by to see how flavorful and bold tacos can be at Taco John’s all month long.” Despite this, Taco Bell eventually won the battle, and Taco Tuesday was given a spot on the official National Day calendar. “For years, we’ve celebrated National Taco Day on October 4, but it’s always felt like there was a bigger opportunity to align it with something even m.