The new AppleTV+ series Omnivore is correctly being billed as an epic taking viewers on an immersive journey into the world of food. The idea for this project came from René Redzepi , the chef behind Copenhagen’s multiple Michelin star-winning restaurant noma. He had been hatching the idea for a TV show for several years.
To simplify the pitch, the ambitious concept was to try and do for food what David Attenborough had achieved in his nature documentaries. Redzepi polished his TV project with food writer and Anthony Boudain’s TV producer Matt Goulding . In the early 2010s, then Sydney-based Ben Liebmann met Redzepi during a visit to Denmark where he shared his TV idea with the then Shine Australia TV executive.
Liebmann would later join noma as its chief operating officer. It was near the end of that time with Redzepi the idea for a series crystallised and a plan put into action. Liebmann became one of Omnivore’s executive producers.
Rene Redzepi and Ben Liebmann at an AppleTV+ preview screening in the US Liebmann was no stranger to the world of media. He grew up watching his dad – broadcaster Steve Liebmann – hosting Nine’s Today show. Ben’s first job out of university was a role at Warner Music Australia.
He helped steer the business through the digital tsunami which washed away the physical music business. He observed the growth and subsequent fall of Napster, did Warner’s first deal with Apple Music and saw the launch of the iPod. “ It was the era of .