Famous for its hand-finished charm bracelets, fashion jeweller Pandora sells more than 100 million pieces in more than 100 countries annually. This makes the Danish chain the world’s biggest jewellery brand by products sold: a spectacular feat that renders even the most historic houses green with envy. So when Pandora declared in January that it will now only use recycled gold and silver – in a bid to reduce its carbon footprint and address other environmental concerns related to mining – the announcement quickly became the talk of Place Vendôme.
{"@context":"https://schema.org","@type":"ImageObject","caption":"Gold jewellery and charms from Pandora’s current Summer collection. The world’s biggest jewellery brand (by products sold) declared in January that it will only use recycled gold and silver going forward","url":"https://img.
i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/06/25/d65ae150-77df-4d11-b648-e9039129c8f3_094f35ca.jpg"} Gold jewellery and charms from Pandora’s current Summer collection.
The world’s biggest jewellery brand (by products sold) declared in January that it will only use recycled gold and silver going forward Pandora has smashed its initial target, set in 2020, to limit its supply chain to recycled gold and silver by 2025. However, the journey to success hasn’t been without difficulty. The jeweller’s suppliers had to introduce new equipment and different manufacturing practices.