Supermarkets and beauty retailers come under fire for 'murky' loyalty pricing Which? investigation uncovers 'concerning' pricing structures at retailers By Angharad Carrick Updated: 00:01, 22 August 2024 e-mail View comments Leading high street retailers have been blasted for their 'murky and confusing' loyalty pricing practices, with some offering deals that are not as good as they appear. During the cost of living crisis, supermarkets and other retailers have come under fire for introducing a two-tier pricing structure. Customers without a loyalty card, or simply uncomfortable with the reams of data they hold on you, will likely spend more at the checkout.
Rip off: Which? investigation reveals 'murky and confusing' pricing practices by retailers An investigation by consumer website Which? has discovered 'concerning membership pricing practices' at Boots, Superdrug and supermarkets. Which? analysed the pricing history of almost 12,000 products at health and beauty retailers and supermarkets to investigate how genuine the loyalty savings are. They found that some discounts and items were always on loyalty promotion deals, while also discovering examples of non-member prices 'that are seemingly an outright rip-off'.
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