Touted by experts as the most important product in a skincare routine for rejuvenating results, a serum is a must-have for anyone looking to truly target visible signs of ageing. No other skincare step is as powerful, yet so many of us overlook the use of a serum and shouldn’t be. Serums are the most effective way to deliver potent actives to the skin.
They’re infused with high concentrations of age-defying ingredients in the form of tiny molecules that can penetrate deeper into the skin layers to combat common skin concerns - thicker moisturisers simply can’t do this. Whether you’re looking to address a loss of firmness, fine lines, wrinkles, dryness or radiance, you’ll find a serum that can help with these specific issues. Or you can pick one of the new super serums that target a multitude of these signs of ageing in just one formula thanks to innovations in cosmetic tech.
Just like, the new ELEMIS pro-collagen future restore serum . An advanced complex which delivers smoother, brighter and firmer skin in one glass bottle. With impressive clinical trials behind it, the serum is proven to improve skin firmness by up to 46% and visibly reduce the look of fine lines and deeper-set wrinkles in just 4 days.
[1] With 97% of users also saying the serum left their skin brighter and more radiant. It’s joining the luxury British beauty brand’s iconic Pro-Collagen line-up that targets the effects of collagen decline as we age. From the spa-in-a-jar, multi-award-winning E.