The Indian appetite for super luxury cars is growing and the rich and famous and celebrities are lapping up top brands such as Lamborghini, Ferrari, Aston Martin, Lotus and McLaren- which are experiencing robust demand in the local market. Interestingly, the waiting period for the top-end luxury cars from Mercedes Benz, BMW and Audi priced above Rs 2 crore also shows the growing appetite from buyers to flaunt their head turner limousines. To tap this growing market, Rolls-Royce on Friday launched the updated iconic Cullinan Series II, its latest super-luxury SUV in India with a starting price of Rs 10.
5 crore, while the Black Badge Cullinan Series II is tagged at Rs 12.25 crore. At present Rolls Royce sells popular limousines and SUVs such as Phantom priced at Rs 8.
99 crore, Ghost at Rs 6.95 to Rs.7.
95 crore, and electric Spectre at Rs 7.50 crore from its two dealers at New Delhi and Chennai. The Cullinan Series II, a refreshed world’s pre-eminent super-luxury SUV, is a strategic response to evolving luxury trends and the shifting preferences of Indian consumers.
Since a growing number of Rolls-Royce clientele now reside in metros and top cities, the Cullinan Series II has been tailored to appeal to successful entrepreneurial younger generation. Modern design elements have taken inspiration from the sleek, vertical lines of illuminated skyscrapers, embodying a modern aesthetic, and featuring advanced technology, including an 18-speaker audio system. The Black Badge Cullinan.