was left red-faced this week after doing a particularly awkward with . The presenter was on the show to promote his new book, , when he made several embarrassing comments. Sam shared a video of the interview to , jokingly captioning it, "Sorry Bec 🤷🏽‍♂️.

A masterclass in how NOT to promote your new book 🙅‍♂️." In the video, the father of two begins strongly by saying, "What I hope comes from the book is a great connection point for families." Things go downhill, however, when The Morning Show host Larry Emdur asks how Sam and his fiancée Rebecca James, are doing last month.

"It is hectic...

I mean, cluster feeding? Anyone familiar? I'm really aching at the moment," he said, grabbing his chest as the Curb Your Enthusiasm theme song played. The presenter seemed to realise it was an awkward choice of joke after doing it, appearing embarrassed. Kylie Gillies then asked what cluster feeding is, with Sam responding, "It's when a baby is feeding a lot more than normal breastfeeding.

Every hour or so, as opposed to three or four hours...

Is this too much information? Is this OK?" "I'm just going to call Bec and see if this is OK," he quipped before pretending to do just that. "Bec, am I allowed to tell them that? No, leave it out? OK, we won't put that to air," he said to a seemingly stunned Larry and Kylie who laughed awkwardly. "Oh, that's great Sam," Kylie said, with Sam responding, "What a note to end on.

" "I just want to point out, there's nothing in the b.