Monday, August 26, 2024 Sun Life steps up as the title sponsor for ART021 HONG KONG, bringing together art and culture for a dynamic debut in the city’s vibrant West Kowloon District. Sun Life is delighted to become the principal sponsor of the ART021 HONG KONG Contemporary Art Fair. This event marks its eagerly awaited first appearance in Hong Kong after achieving significant acclaim in mainland China, where it has hosted more than 20 art fairs of international caliber in the last ten years.
Sun Life is excited to declare its title sponsorship of ART021 HONG KONG, introducing the Sun Life Pavilion. This sponsorship represents a journey through Hong Kong’s artistic and cultural evolution from its past to its future. Since its inception in mainland China in 2013, ART021 has become a favored event among celebrities and art collectors, offering a dynamic platform for art enthusiasts to discuss contemporary trends and exchange ideas.
With a 132-year history in Hong Kong and origins in Canada, Sun Life stands as a leader in protection and wealth management. Now, the company is broadening its impact to include the cultural sector by supporting one of the most significant art events in Asia. As the main sponsor, Sun Life is dedicated to bridging artistic communities across Hong Kong, mainland China, and internationally, enhancing cultural exchange and learning.
This effort not only unites artists but also provides the public with a comprehensive artistic experience, affirming Su.