Kmart fans are rushing to score a $12 dupe of an 'it' $1800 fashion accessory The Kmart Heart Crossbody Bag ($12) is near identical to the 'must have' Le Coeur leather shoulder bag from luxury label Alaia which retails for up to $1,820. The playful yet elegant accessory comes in a vibrant red 'strawberry' colour and a classic black - and instantly adds a touch of style to even the most casual outfit. Sue Kerr, from Instagram account sueshomefinds, shared the 'iconic' heart shaped bag that has already 'captured hearts' for its chic style at a bargain price.

The coveted fashion buy is already flying off shelves across the country, with many claiming they 'can't find it anywhere'. Alaia's high end version recently became an 'it' accessory after being seen on celebrities such as Dua Lipa and Selena..

. Amanda Bechara.