Stylish Aussies racing to get their hands on the ultimate $12 Kmart designer dupe: 'Nobody has been able to find them' Kmart fans are rushing to score a $12 dupe of an 'it' $1800 fashion accessory READ MORE: Kmart fans race to get their hands on a $22 dupe of a $2000 item By Amanda Bechara Published: 05:57, 21 August 2024 | Updated: 06:01, 21 August 2024 e-mail View comments Aussies are racing into Kmart to grab a just released $12 fashion accessory that looks like an exclusive designer bag. The Kmart Heart Crossbody Bag ($12) is near identical to the 'must have' Le Coeur leather shoulder bag from luxury label Alaia which retails for up to $1,820. The playful yet elegant accessory comes in a vibrant red 'strawberry' colour and a classic black - and instantly adds a touch of style to even the most casual outfit.

Sue Kerr, from Instagram account sueshomefinds, shared the 'iconic' heart shaped bag that has already 'captured hearts' for its chic style at a bargain price. The coveted fashion buy is already flying off shelves across the country, with many claiming they 'can't find it anywhere'. Alaia's high end version recently became an 'it' accessory after being seen on celebrities such as Dua Lipa and Selena Gomez .

And the Kmart Heart Crossbody Bag is already being called the 'ultimate' dupe - and offers the same eye-catching style at a fraction of the designer price. Scroll down for video The Kmart Heart Crossbody Bag ($12) looks near identical to the 'must have' Le Coeur leat.