Ethereal and eternal, Graff’s latest campaign shines a new light on the house’s high jewellery creations. Dubbed Galaxia, the cinematic campaign pays homage to the infinite, luminous beauty of the vibrant night sky, likened to Graff’s sensational jewellery. With a green cosmic backdrop, the campaign captures more than 1,160 carats of Graff jewels in a surreal, dreamlike manner.
Dutch model Rianne van Rompaey is transformed into Graff’s muse, Galaxia, and adorned in stunning high jewellery creations representing the essence of the house’s expression of sensual and magnetic femininity. Van Rompaey’s interpretation of Galaxia signals a continuation of the green lady, who first appeared in Graff’s advertisements in the 2000s. Like stars in the galaxy, diamonds, rubies, sapphires and emeralds emit brilliant flashes of radiance in the most mesmerising fashion.
Among the high jewellery creations that appear in the campaign is an emerald and diamond suite featuring a breathtaking display of more than 130 carats of Colombian gems. The necklace features a trio of four-carat lozenge-shaped emeralds that radiate alongside even more emeralds and some 37 carats of white diamonds. A trio of bracelets, a 17-carat emerald-cut Colombian emerald and diamond ring, and a pair of pear-shaped emerald and diamond earrings complete the sensational suite.
Also featured in the Galaxia campaign are designs from the Tribal collection, part of Graff’s signature series. The sensational yell.