HONG KONG , July 17, 2024 /PRNewswire/ -- Hong Kong's only and Asia's major international travel fair – ITE2025 comprises the 39th ITE (Leisure) and 20th ITE MICE, will next be held from 12-15 June 2025 at Hong Kong Convention and Exhibition Centre (Hall 1A-1E). The annual ITE in 2025, its 39th edition since launching and its 5th physical edition since Covid-19, is a proven marketing and selling platform for reaching regional and local trade visitors, and premium FIT in Hong Kong and other cities of the Greater Bay Area . These major markets recovering strongly! Setting new records, ITE2024 used 5 halls instead of 4 in 2023.
Highly international , 87% of its 515 exhibitors from outside and overseas, and 20 newly exhibiting countries and regions (2/3 from outside Asia )! Often Asia's third largest source market by outbound spending, Hong Kong residents made 72.2 million departures in 2023 recovering to 76.8% of pre-pandemic 2019; and 2.
27 million (30% population) departures in five days of Easter Holiday in 2024. ITE2024 drew 7023 buyers & trade visitors (+18.4%) and 63027 public visitors (+12.
7%) . In particular, 24.8% more or 3200 regional buyers and trade visitors, among them 61% from mainland China who include hosted trade delegations and 39% from other Asia .
Remarkably, ITE2024 managed attracting more regional trade and public visitors despite being hit repeatedly by rainstorm with the worst day saw three warning signals hoisted! Though mainly free flow, Business Match.