Wednesday, February 5, 2025 UN Tourism is excited to announce the appointment of basketball icons Stephen Curry and Zaza Pachulia as Special Ambassadors for Sports Tourism. This groundbreaking partnership marks a significant milestone in UN Tourism’s efforts to showcase the transformative impact of sports tourism. Widely regarded as one of the greatest basketball players ever, Stephen Curry has led the Golden State Warriors to multiple NBA championships and revolutionized the game.
His appointment will amplify UN Tourism’s mission, reaching an expansive global audience and leveraging his influence to raise awareness about the immense potential of sports tourism in creating opportunities and fostering growth. Welcoming the signings, UN Tourism Secretary-General Zurab Pololikashvili says: “It’s a huge thrill and a real honour to welcome the world-famous athletes Stephen Curry and Zaza Pachulia into the UN Tourism family. Their achievements on the basketball court and their commitment to community development make them exemplary figures to promote the benefits of sports tourism worldwide.
Curry and Pachulia will help take UN Tourism’s work in the promotion of sustainable and inclusive sports tourism to the next level.” In their new ambassadorial roles, Curry and Pachulia will focus on highlighting the positive effects of sports tourism on local communities and global economies. Through their initiatives, they aim to demonstrate how sports can not only drive tourism b.