Over the past decade and some, South Korean producer duo Black Eyed Pilseung — composed of Rado and Choi Kyusung — have produced countless of hits for artists. With songs like SISTAR’s “Touch My Body” and “Like Ooh-Ahh,” “Cheer Up,” “TT,” “Likey,” and “Fancy,” it was only a matter of time these K-pop producing powerhouses would establish their own label, High Up Entertainment, and debut their own girl group. In 2020, STAYC (an acronym for “Star To A Young Culture”) debuted as a six-member girl group under High Up with a “teen fresh” concept that would take bubble gum pop to another level; exploring sounds to complement the variety of vocal colors within the group.

Their single “So Bad,” from their self-titled single album, is an electrifying pop track that combines drum and bass with synth waves. The six-member girl group — composed of Sumin, Sieun, Isa, Seeun, Yoon, and J — then went on to become hit viral sensations with their second single “ASAP” that had South Korea and the K-pop community dancing along. Their popularity only continued to consistently go up, as a slew of single-albums and EPs continued to flow into their discography; awarding them with the Digital Song Award for “ASAP” and Best Rookie Award at the Golden Disc Awards in 2022.

In 2023, their music video “Bubble” won Best Music Video at the Melon Music Awards. As the group soon approaches their fourth anniversary this November, the group released thei.