CUPERTINO, CALIFORNIA - JUNE 05: Apple CEO Tim Cook stands next to the new Apple Vision Pro headset ...

[+] is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference with the announcement of the new Apple Vision Pro mixed reality headset. (Photo by Justin Sullivan/Getty Images) Meta’s release of its Orion see-through AR glasses is causing its competitors to rethink their strategy.

Apple previously shelved an earlier see-through AR project, but the company is now re-thinking this. They still have not announced the next, more affordable XR device after its release of the $3,500 Vision Pro in February. Their options are open.

At the same time, Samsung has also delayed entering the XR market . Everyone is betting glasses will replace the smartphone, but everyone knows timing in this is going to be everything. The light and unobtrusive Meta’s Ray-Bans are closer to the mark.

And they are a great platform for sensors that would enable wearable AI. And they are entirely dependent on the smartphone for compute. The Microsoft's HoloLens, a mixed reality see-through smartglass, during headier times (April 18, .

.. [+] 2017).

/ AFP PHOTO / ANP / Robin van Lonkhuijsen / Netherlands OUT (Photo credit should read ROBIN VAN LONKHUIJSEN/AFP via Getty Images) Microsoft Says Adios to the HoloLens 2 . In a surprise to noone, the tech giant is ending production of its Mixed Real.