November 09, Colombo (LNW): Sri Lanka has cemented its position as a globally recognized leader in quality, innovative apparel production, offering fully vertically integrated solutions that address fast-evolving retail fashion trends and enable rapid product replenishment. The island nation is a preferred manufacturing hub for iconic global brands, known for its cutting-edge designs, ethical practices, and sustainable production methods. According to Rajiv Malalasekera, Director and CEO of Brandix Apparel Ltd.
, Sri Lanka’s focus on innovation, quality, agility, and ethical manufacturing has set it apart in the industry. “Our customer-focused approach, especially in product development, has been transformative,” he states. By incorporating digitally automated solutions across the value chain, Sri Lanka has enhanced efficiency, making it a sought-after base for apparel manufacturing in the Asia-Pacific region.
The country anticipates generating nearly $5 billion in apparel exports this year. One of the key strengths of Sri Lanka’s apparel industry is its emphasis on product design and development. Brandix has integrated its local research and development capabilities with its global network in Europe, the US, and Asia to foster synergies.
The company’s goal is to transform Sri Lanka into a global centre of excellence in product design, capitalizing on the island’s established reputation for quality and reliable supply. Sri Lanka’s apparel sector also boasts a com.