SLTPB to host the mega Instagramer group with a global followers base of 7.5 million targeting the Winter 2024/25 Having a diehard travel-seeking global audience, representing all the key source markets to Sri Lanka, these seven (07) mega influencers will create some of the most engaging content about Sri Lanka under the tagline of “You Will Come back for More” during their tour in Sri Lanka from 29th July to 9th August. Within 10 days of an exclusively tailored destination promotional tour, influencers explored the perfect blend of some of the most highlighted tourism attractions as well as lesser-known destinations including, Haputhale, UVA- Paranagama, Wellawaya, Kurunegala, etc.
Over 200 IG & FB posts, reels, and various other promotional content are expected to be created about Sri Lanka by inspiring winter holiday seekers to select Sri Lanka as the ideal holiday destination to visit Sri Lanka as one of the most Instagram able islands in the world. This mega influencer campaign is the biggest Instagram-focused content campaign undertaken for 2024 where the focus is mainly gaining to multiple destinations including the UK, France, Germany, Russia, India, USA, Australia, Singapore, Cyprus, UAE, India, etc. Overall, the media value expected to be gained from this campaign is well over Rs.
44 million. Major hospitality partners in Sri Lanka including Galle Face Hotel, Jetwing Hotels & Resorts, and boutique hotels such as Teardrop Collection, and Garfield Bungalow & Cotta.