The highly anticipated second season of “ Squid Game ” has emerged as not only the most-watched international series in India for 2024 but also achieved the highest viewership of all time in the category, according to a comprehensive report by media consulting firm Ormax Media. The Netflix phenomenon had 19.6 million viewers in India, significantly outperforming other international titles.
In the Hindi-language space, Prime Video’s “ Mirzapur ” Season 3 claimed the top spot with 30.8 million viewers, followed by “ Panchayat ” Season 3 with 28.2 million viewers.
Netflix demonstrated its strength in the Hindi-language film category, securing 11 of the top 15 spots, including the top eight positions, with “Do Patti” leading at 15.1 million viewers. The unscripted content landscape saw JioCinema’s “ Bigg Boss OTT” Season 3 leading with 17.
8 million viewers, followed by Netflix’s “The Great Indian Kapil Show” Season 1 at 15.7 million. Beyond the Hindi-language space, Disney+ Hotstar emerged as a significant player, leading the Telugu-language content list with four entries and dominating the Tamil content space with seven entries in the top 10.
“Save The Tigers” Season 2 topped the Telugu viewership charts with 5 million viewers, while Prime Video’s “Inspector Rishi” led Tamil content with 4.9 million viewers. In the international film category, Prime Video’s “Road House” stood as the sole title to cross the 5 million viewership mark, .