Tuesday, August 27, 2024 The travel and tourism landscape in Zimbabwe is witnessing an exciting phase of growth and transformation, spearheaded by the annual Spotlight TravelExpo. This prominent event, tailored for members of the Africa Travel and Tourism Association (ATTA), offers an unmatched platform for industry stakeholders to engage, network, and capitalize on both outbound and domestic travel opportunities within the region. Event Overview Set against the backdrop of the luxurious Hyatt Regency Harare, which carries the historical charm of the former Meikles Hotel, the Spotlight TravelExpo is poised to be a pivotal event in the 2024 calendar for travel professionals.

The expo will showcase 20 prominent exhibitors from across the continent, ranging from tour operators to hotel groups, all eager to connect with over 100 Zimbabwean travel industry experts. The support of the Association of Zimbabwe Travel Agents (AZTA) and the efforts of Tina Pigors from Co-ordinating Zimbabwe in handling trade registrations underscore the expo’s significant role in shaping the local travel industry. Zimbabwe’s Travel Industry on the Rise Recent trends indicate a robust increase in both corporate and leisure travel from Zimbabwe, with destinations across Africa and the Indian Ocean islands becoming increasingly popular.

Analysis from Simple Flying highlights the Johannesburg-Harare route as the busiest in Southern Africa, featuring 70 weekly flights as of June. This connectivity not o.