That Uganda is the Pearl of Africa is undoubted. The countries’ beautiful scenery in all corners – the mountains, the Nile and its source, the forests, the national parks, the falls, the culture, the legendary sites, the food and lots of attractions. The government has spent lots of money investing in advertisement on international media but forget the most important sector to promote Uganda which is sports.
For that matter, it is high time the Uganda Tourism Board (UTB) joined hands with Sports bodies and federations to promote tourism which in turn will earn Uganda more revenue through tourists who will yearn to come here. Imagine, Fufa and the Uganda Premier League organizing an initiative for say Uganda Cranes players, league champions or Uganda Cup winners to visit precious destinations. In this case, a Ugandan footballer who has visited such places and plays abroad will be the first-hand promoter of such destinations to his teammates and literally becomes an ambassador of the country in that regard.
In other words, if our players have had chances of visiting some of these tourism destinations in Uganda, they then have some knowledge on what tips to give to those foreigners that would want to catch their offseason holidays in any of the luxurious places with either their families, team mates, or friends, hence increasing foreign exchange indirectly through sports and having an economical input to the country at large. Martin Lugwana, a Tourist Guide working with and .