Summary British Airways' special liveries celebrate diversity and history through unique designs on aircraft tails since 1997. From the controversial "World Tails" campaign to the nostalgic BOAC and innovative BA Better World liveries, BA's designs symbolize its values. Future innovations and sustainability efforts continue to shape British Airways' identity as a leader in aviation and global connectivity.
British Airways has not only been a leader in aviation but also a pioneer in design, often using its aircraft as canvases to express its brand identity, celebrate important events, and honor its rich history. Over the years, several special liveries have stood out, each telling a unique story that resonates with both the airline's heritage and its vision for the future. Here, we take a closer look at five of the most memorable British Airways special liveries, highlighting the significance of each design and the aircraft they adorned.
1 World Tails Ethnic Lots of feedback, both good and bad In 1997, British Airways launched Project Utopia to modernize its image and create a global "World Tails" livery . Newell & Sorrell led the changes, repainting hundreds of aircraft. Tails were inspired by destinations, historical events, and local UK art, ranging from Botswana to the 2000 Sydney Olympics.
The "World Images" campaign introduced a series of ethnic liveries, each representing different cultures and regions from around the globe. While these liveries were met with mixed reac.