Industry leaders from the world's best publishers will meet to help shape the future of online commerce BOULDER, Colo. , July 25, 2024 /PRNewswire/ -- Sovrn , a publisher technology platform that helps content creators earn and keep more of their revenue, today announced the launch of a new publisher steering committee focused on commerce and affiliate marketing. The group will serve as a platform for collaboration, thought leadership, and innovation, working together to tackle the biggest challenges in the affiliate ecosystem.
Composed of top publishers, including NewsCorp, Hearst, Dotdash Meredith, Walmart, Babylist, Penske Media Group, New York Times Wirecutter, Bustle, DailyMail.com and Vox Media, the committee's mission is to offer guidance for developing the tools, technologies, and processes publishers need to maximize affiliate revenue while minimizing the overhead of a highly fragmented workflow. Their input will provide a roadmap for enhancements to the Sovrn Commerce platform and help to shape the future of online commerce.
"It is always our belief that the best way to face and address the challenges within the publishing industry is by working together and collaborating to find innovative solutions that will stand the test of time," said Carla Cell, Managing Director of Commerce at Sovrn. "Our goal with this steering committee is to provide a forum for shaping the future of our commerce software and, more importantly, engage our customers and partners in conversat.