Thursday, August 22, 2024 Southwest Airlines Co. has named Tim Lyon as the new Vice President of Pricing, where he will enhance the carrier’s yield and pricing strategies. With over 20 years of experience in the airline industry, Lyon will lead Southwest’s Pricing Department, working closely with teams responsible for Reven,ue Management and Sales to optimize pricing and revenue outcomes.
“Tim’s talent is highly regarded across our industry, and Southwest expects to benefit from his expertise as we sharpen our focus on maximizing our low-fare leadership in ways that express our unique value, all-in flexibility, and standalone Hospitality,” Andrew Watterson, Southwest Airlines Chief Operating Officer said. “We’re bolstering our Revenue organization to elevate our pricing and yield management focus and drive improvement of our revenue performance.” Lyon previously held the position of Managing Director of Domestic Pricing at American Airlines and US Airways, bringing extensive expertise to his new role at Southwest.
Forward-Looking Statements This press release includes forward-looking statements under Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 (the “Exchange Act”). These statements include, without limitation, those regarding (i) the Company’s anticipated benefits from Mr. Lyon’s expertise; and (ii) the Company’s strategic goals, including enhancing low fare leadership, pricing, yield .