Japanese consumers are increasingly interested in personalized nutrition, driven by East Asian trends, especially from South Korea. The surge in popularity is attributed to the focus on natural ingredients. South Korean health and beauty companies are strategically targeting the Japanese market to leverage this trend.
With Japan’s consumer health industry projected to grow at a volume compound annual growth rate (CAGR) of 6–7% during 2023–28^, these companies aim to tap the growing demand for personalized nutrition demand in the country, says , a leading data and analytics company. Mani Bhushan Shukla, Analyst at GlobalData, comments: “The landscape of personalized nutrition has evolved significantly, extending beyond just functional foods and allergen-free options. Manufacturers are increasingly formulating products tailored to specific medications consumers are taking, addressing the nutritional requirements that accompany these treatments.
“Urban consumers with busy schedules are looking for convenient food and drink products to better manage their time. This aligns with GlobalData’s 2024 Q2 consumer survey, wherein 66% of consumers in Japan stated that their choice is influenced by how well the product/service aligns with their time and money constraints when buying food and drink products*.” Mariko Kadosaka, Key Account Director at GlobalData Japan, notes: “The demand for personalized nutrition is generally high in Japan, given that consumers are extremel.