Experience South Korea like a local! From K-pop hotspots to hanok villages, discover authentic “daily-cation” adventures for an immersive cultural journey.South Korea’s Tourism Boom: KTO Unveils Unique ‘Daily-Cation’ Experiences for Millennial and Gen Z TravelersThe Korea Tourism Organization (KTO) is redefining travel for millennial and Gen Z adventurers, introducing carefully curated itineraries that immerse visitors in the authentic local lifestyle. Embracing the ‘daily-cation’ trend—where travelers seek short yet meaningful experiences—these itineraries offer a deep dive into South Korea’s vibrant culture, from K-pop fandom hotspots to architectural heritage and beauty workshops.
Live the K-Pop Dream: Hongdae Beatroad & HiKR GroundFor die-hard K-pop fans, Hongdae Beatroad and HiKR Ground are must-visit destinations. These interactive spaces allow enthusiasts to shop for exclusive merchandise, engage in fan experiences, and step into the world of their favorite idols—creating memories that extend beyond just attending concerts.A Taste of Campus Life: Seosulla-gil & T1 BasecampSouth Korea’s student culture fascinates travelers eager to experience life as a Korean university student.
The Seosulla-gil walking trail blends the charm of traditional hanok houses with trendy cafés, offering a glimpse into the student lifestyle. Meanwhile, T1 Basecamp, an esports-themed PC café, brings gaming enthusiasts closer to South Korea’s competitive gaming scene.