Friday, August 23, 2024 South African Airways partners with the Africa Football Business Summit, offering discounted travel and supporting the growth of Africa’s sports economy. South African Airways (SAA) has been announced as the official airline sponsor for the 2024 Africa Football Business Summit, set to take place at the Weston Hotel in Nairobi on October 24-25. The announcement came from the Football Foundation for Africa (FFA), a body committed to utilizing football as a catalyst for socio-economic growth throughout Africa.
This collaboration is in harmony with SAA’s objective to foster connections and unity throughout Africa, echoing FFA’s broader vision. With football serving as a central cohesive element across the continent, this partnership will promote discussions on how football can intersect with business and social progress. As the airline partner, SAA will facilitate easier travel for attendees through a codeshare agreement with Kenya Airways, offering discounted fares.
Austin Nyawara, SAA’s Regional Manager for East Africa and the Middle East, emphasized the role of sustainable and cost-effective air travel in bolstering the sports economy of Africa. He announced that SAA would offer discounts up to 15% on flights for those attending the summit, underlining the airline’s commitment to “connecting Africa one flight at a time.” This alliance underscores SAA’s long history of sports sponsorships, including support for South Africa’s national r.