Thursday, October 10, 2024 SOTC Travel celebrates 75 years with a groundbreaking campaign featuring six dynamic regional films, highlighting India’s vibrant cultural diversity and travel expertise. SOTC Travel, a leading omnichannel Travel and Tourism Company, marks its 75th anniversary with a grand celebration through an innovative campaign that truly reflects the rich cultural diversity of India. The latest campaign features six vibrant films, each crafted in a regional language, perfectly mirroring the unique characteristics of key regions across the country.
This remarkable initiative is not just a celebration of the brand’s journey over seven decades but also underscores the deep connection it holds with the Indian traveller. At its core, SOTC reaffirms its belief that “No one understands the Indian Traveller better than SOTC.” The campaign offers a fresh take on travel marketing by weaving cultural narratives into engaging and relatable storytelling.
By doing so, it not only appeals to modern-day travellers but also taps into the passions and preferences of various regions in India. The message is clear: SOTC understands the evolving needs of its customers and stands as India’s most trusted travel partner. Connecting with the Modern Indian Traveller What makes this campaign special is the way it connects with the young Indian traveller of today.
Travel trends in India have been evolving rapidly, with younger generations now embracing travel as a key part of th.