While Sophie Ellis-Bextor may once have been synonymous with noughties hits and covetable eyeshadow (see: the Murder on the Dancefloor music video), her music now carries a strong association with the home. Though it may feel far in the past now, the singer brought a dose of joy to our phone screens during the throws of the pandemic with her Instagram Live Kitchen Disco series, wherein she sang and danced to old and new hits in her home's kitchen. With the release of Saltburn in 2023 (and that scene), SEB fever has continued with a fervor; we are definitely not the first to admit that "Murder" is still playing in our own kitchens nearly 25 years after its initial release.
It's natural, then, that the London-based singer-songwriter has partnered with appliance brand LG in a campaign for their MoodUP fridge – a state-of-the-art refrigerator featuring 1,800 color-changing combinations and built-in Bluetooth speakers. Suffice to say, it's a catalyst for kitchen discos. Reaching Ellis-Bextor from her (colorful) home in London recently, we heard from the pop star about how this serendipitous partnership came to be.
'I think part of the reason why LG and I have had this nice resonance with this relationship is because I have spent a lot of time in my kitchen and during lockdown. I did discos with my husband, and our five kids live streamed from our kitchen,' she explains. 'You can use [the fridge] either in a kind of fabulous dancing way or just if you want it to be a set color to.