Sony Music Entertainment Korea has signed a global distribution deal with Attrakt Entertainment, a fast-rising K-pop management company. They aim to expand the global reach of Fifty Fifty , a girl group that recently had to be rebuilt after most of its members quit. SMEK said that it will: “spearhead the worldwide distribution of Fifty Fifty’s music, while also overseeing global marketing campaigns and business development initiatives.
” Sony’s Arista Records will handle U.S.-based marketing efforts and distribution.
The tie-up comes shortly just days before Fifty Fifty releases a new song called “Starry Night” and ahead of an untitled new EP in mid-September. The move also follows shortly after the group was reconstituted. Fifty Fifty debuted in November 2022 as a four-woman act and enjoyed multinational success with “Cupid” last year.
Attrakt reports that the song “was the fastest K-pop act to enter the U.S. Billboard Hot 100 and the U.
K. Singles Chart.” But all four group members became involved in a contract dispute with Attrakt and three chose to leave.
“Following the conflict, only one original member, Keena, returned to the group. Attrakt has since reorganized Fifty Fifty as a quintet, adding four new members: Chanelle Moon, Yewon, Hana, and Athena,” the Yonhap news agency reports. “We are working to capture both Fifty Fifty’s new identity and the individual strengths of each member,” Attrakt said in a Korean-language statement on Wednesday.