by Jemima Skelley URL Copied! The idea of rewarding yourself with a treat after doing something not-so-fun isn’t new; like only being able to eat dessert after finishing all your veggies, or eating healthy all week so you can go ham at bottomless brunch on Sunday. But thanks to an increasingly stressful cost-of-living crisis and the fact that we’re living through one unprecedented event after another, you’ve no doubt noticed that ‘little treat culture’ is truly having its moment. var VMDAdsTheLatch = window.
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The concept of ‘self-care’ has morphed and developed over the years to become more of a catch-all phrase rather than something that can be properly defined. I’d argue that it really became an integral part of our lives in late 2016 and again in 202.