Monday, August 19, 2024 Sonder Holdings a premier global brand specializing in premium, design-centric apartment-style accommodations for the modern traveler, has unveiled a major long-term strategic licensing partnership with Marriott International, This groundbreaking agreement will see over 9,000 existing Sonder units incorporated into the Marriott portfolio by the end of 2024, with an additional 1,500 units slated to join Marriott’s network at future dates. Under this alliance, Sonder’s properties—ranging from apartment-style lodgings to boutique hotels—will be seamlessly integrated into Marriott’s expansive distribution channels and listed on Marriott.com and the Marriott Bonvoy app as part of a new collection titled “Sonder by Marriott Bonvoy.
” Additionally, Sonder properties will participate in the prestigious Marriott Bonvoy travel program, which boasts over 210 million members, and benefit from Marriott’s global sales network. Sonder anticipates full digital integration with Marriott’s platform by 2025, though Marriott.com will feature links to Sonder’s digital channels by the end of 2024 to support booking and loyalty program interactions.
This strategic move is expected to drive significant revenue growth and operational efficiencies for Sonder. “We’re delighted about our strategic agreement with Marriott. Benefitting from the extensive distribution, loyalty program and sales capabilities of a global hospitality leader will help us to priori.