Monday, September 16, 2024 Sofitel has unveiled its latest resort in the United Arab Emirates, marking the opening of the Sofitel Al Hamra Beach Resort in Ras Al Khaimah. This new resort, located just 55 minutes from Dubai International Airport, is Sofitel’s sixth property in the UAE and offers a luxurious retreat nestled between the seaside and the majestic Hajar mountains. The resort is set in a region known for its rich cultural heritage and breathtaking landscapes, offering a unique blend of local Emirati traditions with French sophistication.

This launch is expected to significantly impact the travel and hospitality industries, attracting international tourists seeking a luxury experience while enjoying the rich cultural environment of Ras Al Khaimah. The resort promises a unique combination of Arabic hospitality and French “art de vivre,” aiming to create an atmosphere where guests feel truly at home, while also enjoying exceptional services and amenities. A Blend of Eastern Hospitality and French Elegance The Sofitel Al Hamra Beach Resort is designed to immerse guests in an atmosphere that seamlessly blends Eastern hospitality with French luxury.

The service is described as heartfelt, with attention to detail that is the hallmark of Sofitel’s global reputation. Guests are welcomed with the signature Sofitel “Bonjour” and the traditional Emirati offering of coffee, a gesture that reflects the blend of cultures found throughout the resort. The design of the r.