LOS ANGELES , Aug. 14, 2024 /PRNewswire/ -- booster , a groundbreaking social platform, has officially launched, offering a new way for fans and donors to connect directly with student-athletes. This first-of-its-kind platform empowers athletes to take control of their personal brands and financial futures, making them the CEOs of their own success.

Co-founded by Scott Birnbaum and Ryan Simkin , who identified a critical need for greater autonomy and transparency in the NIL market, booster was built with a player-first philosophy. booster is designed exclusively for athletes across all sports, schools, and genders, providing equitable opportunities without barriers to entry. Every athlete, from star players to those in overlooked sports, can benefit from the platform's inclusive approach.

booster provides student-athletes the platform to create and share exclusive content - photos, videos, live streams, gaming sessions - with their fans. Athletes set their own prices and terms for content and interactions, keeping 80% of the revenue they generate. The platform's direct donor-to-student-athlete dynamic ensures that contributions are received quickly and transparently, maximizing the impact of every donation.

"We're thrilled to launch booster and bring a new level of engagement to college athletics," said Scott Birnbaum , Co-Founder of booster . "Our platform is designed to empower athletes and provide an inclusive space for fans and donors alike, shaping the future of NIL." Ry.