Social Media Influencer Marketing – Does It Offer Value for Businesses?

Let’s face it: traditional advertising is losing its effectiveness significantly . Everywhere we turn, our eyes catch some ad; frankly, we’ve gotten pretty good at dismissing them. But when you scroll through Instagram, and one of your favorite Instagram chefs showcases a meal using a particular brand of cookware, that gets your attention, doesn’t it? The reason behind this is not far-fetched.

Today, the marketing space is more crowded and competitive than ever . People have become increasingly skeptical of polished, corporate-driven messages. They seek authenticity, connection, and trust—qualities many traditional ads struggle to deliver.

This shift has prompted new strategies in marketing and advertising, one of which is influencer marketing. What is Social Media Influencer Marketing? Tekedia Mini-MBA edition 15 ( Sept 9 – Dec 7, 2024) has started registrations; register today for early bird discounts. Tekedia AI in Business Masterclass opens registrations here.

Join Tekedia Capital Syndicate and i nvest in Africa’s finest startups here . Influencer marketing is a promotional strategy wherein businesses partner with influential industry voices to amplify their company, products, or services and promote them to a relevant audience. When combined with social media, influencer marketing involves partnering with individuals with a significant and engaged following on platforms like Instagram, TikTok, YouTube, or Twitter.

These influencers—whether they are celebrit.